Senior National Basketball Association (NBA) executive Brendan Donohue has been named managing director of the league’s soon-to-launch eSports league.
Donohue, who has been the NBA’s senior vice president of team marketing and business operations since 2009, will oversee the overall strategy and day-to-day operations of the league, which is due to debut in 2018.
Donohue previously led strategic planning and management for all 64 teams across the NBA, the Women’s WNBA (WNBA), and the NBA Development League.
His appointment follows February’s announcement of the NBA 2K eLeague, which is being launched under a partnership between the NBA and Take-Two Interactive Software.
“We're thrilled that we already have in place a seasoned sports executive to lead this new league,” said NBA commissioner Adam Silver. “The fact that Brendan knows the NBA inside and out is a huge bonus and will enable us to ramp up this venture in record time.”
The NBA is expected to announce which of its teams will participate in the inaugural eLeague in the coming weeks. It is anticipated that at least half of the league’s 30 teams will take part initially, with the remaining franchises set to field teams thereafter.