NBA promotes Amy Brooks to chief innovation officer

NBA promotes Amy Brooks to chief innovation officer

The National Basketball Association (NBA) has promoted Amy Brooks to the role of president, team marketing and business operations, and also added the newly created position of chief innovation officer to her job title.

Brooks’ new role sees her take on responsibility for driving ‘innovative decision-making and growth across the NBA’s business through the development and execution of new ideas and initiatives’, according to a league statement issued this week.

In her new role, Brooks, 43, will continue to report to NBA deputy commissioner and chief operating officer Mark Tatum. She will also collaborate with the NBA’s senior leadership, including chief financial officer J.B. Lockhart, on setting the league’s global strategic priorities.

“Amy is one of the most accomplished and innovative executives in sports, and this promotion is a recognition of her outstanding leadership,” said Tatum.

“She is an extraordinarily valuable resource to our teams and the league office, and she will be instrumental in our efforts to drive transformative business growth on a global basis.”

Brooks, who joined the NBA in 2005, previously served as executive vice president, team marketing and business operations, overseeing the department since 2013.

As part of that role, she provides strategic consulting to NBA teams on all aspects of their business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control.

The group she oversees also works with teams in the Women’s National Basketball Association (WNBA) and the NBA G League.