National Basketball Association (NBA) commissioner Adam Silver has announced the appointment of Derek Chang as chief executive of NBA China.
Starting on 1st June, Chang will be based in the league’s Beijing office and report directly to NBA deputy commissioner and chief operating officer Mark Tatum.
Chang, who has more than 20 years of experience in leading and managing global media brands, will be tasked with overseeing the league’s basketball and business development in China. He will be supported by NBA China’s senior leadership team in order to continue the popularity and growth of the league in the country.
Chang most recently served as the head of international lifestyle channels at Scripps Networks Interactive, where he directed the international expansion of the company’s lifestyle brands. His previous experience also includes spells with DirecTV and Yankees Entertainments and Sports (YES) Network, where he played a key role in the launch of the platform and establishing its relationship with the NBA’s Brooklyn Nets.
“Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader of the NBA’s presence in China,” said Silver. “Basketball continues to thrive in China and the NBA looks forward to continuing to work with Yao Ming and the Chinese Basketball Association on growing interest and participation in the game at every level.”
“I am so privileged to join the NBA and its talented team assembled in China at such an exciting time,” added Chang. “The league has done a tremendous job engaging and growing its fanbase in China, and I look forward to working with all our partners in China to lead the league to even greater heights with new initiatives and, most importantly, increasing basketball participation among boys and girls.”
Chang’s appointment comes shortly after the NBA revealed details of its 2018 NBA China Games, which will feature two pre-season fixtures between the Dallas Mavericks and Philadelphia 76ers in Shanghai and Shenzhen.