Nascar announces promotions in media and marketing functions

Nascar announces promotions in media and marketing functions

Nascar’s leadership reshuffle has continued with the promotions of several key executives in the stock-car racing organisation’s media and marketing departments.

Jill Gregory, formerly senior vice president and chief marketing officer, has been elevated to the role of executive vice president and chief marketing officer, and will now oversee all of Nascar’s marketing operations.

Reporting to chief operating officer Steve Phelps, Gregory will also head up the series’ office in Charlotte, North Carolina.

“Jill’s strategic leadership has been invaluable in our sport’s efforts to drive deeper engagement with our fans whenever and wherever they may be,” Nascar president Brent Dewar said in a statement.

“Her passion for our fans and the sport of Nascar has played an important role in galvanising our industry to collaborate and grow our sport smartly together.”

Also in the marketing department, Pete Jung has been promoted to vice president, brand marketing, and will have responsibility for all brand and consumer marketing efforts, reporting to Gregory.

Elsewhere Brian Herbst has been promoted to the role of vice president, global media strategy and distribution. He will be responsible for continuing to develop new media distribution opportunities and digital content partnerships for Nascar, reporting to Steve Herbst, the organisation’s senior vice president of broadcasting and production.

“We look forward to strong thought leadership from Pete and Brian as they shepherd important areas of our business as we market our sport to our core fan and new fan alike,” said Phelps.

“Their strategic approach to direct fan engagement will be important to the long-term growth of our sport.”