M&C Saatchi has named Kate Bosomworth as its chief marketing officer.
The agency has created the new role specifically for Bosomworth, who is widely known for running the ‘This Girl Can’ campaign for the board of Sport England.
A former member of the UK government’s sport and business council, Bosomworth also ran Speed Communications for 15 years before standing down in December last year in order to freelance a group of clients and help to develop women’s sport.
The announcement marks Giles Hedger’s first major appointment since he joined the company as chief executive in May this year.
Bosomworth said: “M&C Saatchi is one of the biggest agencies in the world and I love the principles upon which the agency was built.
“My career has covered a wide range of sectors, not just commercial but the political sector too, which will help me to work closely with the agency’s strong history of clients but also bring a different and fresh perspective to the business, its offering and products. I am hugely excited about being part of this new chapter at the agency.”
Hedger added: “Kate has a formidable energy, a unique blend of experience, and all the irresistible charisma of an agency entrepreneur. I have long wanted her to be part of the team, and I know that the M&C Saatchi brand will be stronger and more famous in her expert hands.”