The International Olympic Committee’s (IOC) Olympic Channel has appointed Mary Byrne as editor in chief.
The former senior deputy editor of ESPN digital and print media took up the newly created role with the global digital platform on 4th December.
Byrne brings more than 25 years of journalistic experience to the Olympic Channel, having also worked previously as sports managing editor at USA Today, and as deputy sports editor at the Associated Press for six years.
The American’s previous work has included covering six different Olympic Games for several media outlets, including a spell at USA Today as Olympics editor. She has also held positions with the Miami Herald, the Charlotte Observer, the Waterbury Republican-American and Oceanside Blade Citizen.
At the Olympic Channel, Byrne will be responsible for leading the editorial strategy, including editorial planning and implementation of the platform’s digital, social media and news divisions.
Based at the company’s headquarters in Madrid, she will report to Mark Parkman, general manager of the channel.
“We are thrilled to welcome Mary to the Olympic Channel team,” said Parkman. “Mary’s wealth of experience, combined with her keen eye for storytelling and love of the Olympic Movement, will be a tremendous asset as we expand our footprint and diversify the reach of our robust content offerings across multiple platforms.”
The Olympic Channel launched as a digital platform at the end of the 2016 Olympic Games in Rio de Janeiro. It signed new deals in September with the International Handball Federation, World Skate, and the Confédération Mondiale des Sports de Boules (CMSB) to include content for handball, roller sports and skateboarding, and boules respectively.
The channel now has 57 federations signed up as content providers.
Recent events streamed on the Olympic Channel include the 2017 World Games as well as world championships in badminton, archery, boxing, climbing and wrestling.