English Premier League soccer side Manchester United have appointed Phil Lynch as chief executive officer of media.
Lynch will take responsibility for overseeing the Old Trafford team's digital media strategy, and the day-to-day operations of MUTV, the club's in-house television offering. That includes the recently launched MUTV app, which was introduced as an over-the-top (OTT) subscription service in 165 countries around the world earlier this month. Lynch will also look after editorial strategy and output of the club's matchday programmes and their monthly magazine.
A former global head and vice president of content and media partnerships at global internet company Yahoo, Lynch was named as one of 'Hollywood's new leaders' by Variety magazine in 2016 and was widely credited with pioneering Yahoo's own OTT service, securing partnerships with major sporting rights holders such as the National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB) and PGA Tour. Prior to his work with Yahoo, Lynch was senior vice president of digital networks and games for Sony Pictures Networks
“Phil’s appointment is an important step in the evolution of our digital strategy," said Manchester United group managing director Richard Arnold. "He has a wealth of experience at Yahoo and Sony Digital that will add real value and insight to our thinking.”