Lisa Fahey has been appointed as the new president of digital fan engagement company FanCompass, Inc.
Fahey, who joined the firm in 2015 as chief marketing officer and executive vice president of operations, is credited with FanCompass’ growth in the sports industry.
Prior to her arrival, Fahey gained 20 years of experience in consumer marketing, serving as vice president of brand management at US organic food manufacturer Annie’s, Inc, and holding positions in general management and brand management at food and beverage giant Pepsico and grocery manufacturer Kraft Foods.
FanCompass, which allows teams to brand a value-added platform on its website to create new revenue streams via digital sponsorship opportunities and the collection of fan data, has partnerships with teams in the National Football League (NFL), the National Basketball Association (NBA), English soccer’s Premier League, and Major League Soccer (MLS), among others.
“It gives me great pleasure to make this important announcement for our company,” said Jamie Pardi, chief executive of FanCompass. “Lisa continues to elevate the business with her leadership, determination, and understanding of the market.
“Following her strong recommendation to the board to rebrand and reposition our global sports technology company to FanCompass from GAGA in 2016, the business has seen a 48 per cent growth rate across all key areas of the business. Her relentless commitment to our customers, company, and shareholders has the business on a rapid trajectory to exceed all milestones.”
"I am extremely grateful to Jamie and our board for this promotion and for their trust in my abilities to lead FanCompass during this exciting time in our history,” added Fahey. “I believe our company is positioned to play an even more important role in sports teams’ digital tech stacks in the years ahead as we continue to add elite teams and brands to our list of partners.
“We have assembled a world class team of professionals and are poised and ready to expand our footprint in the sports world. I look forward to leading FanCompass into the next decade.”