Mass participation events agency Limelight Sports has appointed Rick Jenner and Ian Scoffield as strategy and insights director and group financial officer respectively.
Jenner will lead the company’s strategy of putting fans at the centre of active experiences that engage the audiences of leading brands. He has previously held similar roles at ITV, News UK and Virgin Media.
Scoffield joins Limelight Sports with 20 years’ experience in the media and marketing world. Prior to joining the UK-based agency he was the chief financial officer at Karma Communications Group.
Craig Dews, chief executive of Limelight Sports, said: “We are delighted to have two high-level experienced practitioners who have extensive understanding of the marketing sector joining the agency, and who will help take Limelight Sports to the next level.
“Both have very strong track records and it is testament to the growth and appeal of participation sport that they have committed themselves to Limelight. Our focus is now firmly on working with major brands and capitalising on the exciting opportunities, particularly through new digital applications, that are opening up and enabling us to create an ‘Active World’.”