Kim McConnie has been named by Cricket Australia (CA) as the new head of its domestic Twenty20 competitions, the KFC Big Bash League (BBL) and the Rebel Women’s Big Bash League (WBBL).
McConnie joins Cricket Australia (CA) from PepsiCo, where she was head of sports marketing at the company's global headquarters in New York, and replaces Anthony Everard, who has been promoted to CA's executive general manager, leagues and events.
She has been tasked with growing the WBBL, and with increasing both leagues’ digital output and fan engagement.
“The BBL and WBBL are in an exciting growth period,” said McConnie. "I believe we have a huge opportunity to continue to attract new fans and participants to both leagues. I couldn't be more excited to take on the role. Women's sport is in such a great shape in Australia and the men's league is the fifth biggest sporting league in the world.
"Growing the Big Bash, and making cricket the best sport for fans, is one of the game's strategic priorities in addition to making cricket the leading sport for women and girls.
"We have the power to do all of this in the Big Bash, and to continue to innovate sport entertainment in Australia and be a market leader."
James Sutherland, chief executive of CA, added: "Kim's experience crosses between sport and entertainment and her strong belief that success is based on putting fans first aligns well with Australian cricket's vision to be Australia's favourite sport.
"We know the experience she brings from PepsiCo will translate nicely, as they are a well-established company leading in youth and entertainment marketing.”