Experienced marketing professional Katherine Henderson has been appointed as the new chief executive of Curling Canada.
The former marketing and revenue chief at the Toronto 2015 Pan American Games organising committee will assume her new role at the national governing body on 1st April.
Prior to working for Toronto 2015, where she also oversaw the negotiation of broadcast rights contracts, Henderson spent seven years working in marketing and general management roles at Whirlpool Corporation.
She has also performed marketing and branding roles at other companies such as Colgate Palmolive Canada, Campbell Soup Canada and General Mills Canada.
“We made sure no stone was left unturned in our exhaustive pursuit of the best candidate to continue taking our organisation to new heights in Canada,” said Curling Canada chairman Hugh Avery.
“Katherine made a profound impact with our search team with her vast knowledge and experience, and we’re thrilled to enter into this partnership, and thoroughly excited to see what she can do for Curling Canada and the sport of curling.”
Henderson, who currently serves on the boards of Rugby Canada and the Michael Garron General Hospital in Toronto, replaces Patricia Ray as Curling Canada chief executive.
Ray took the role on an interim basis last year when former chief executive Greg Stremlaw left to become head of sports programming at broadcaster CBC.