Sports technology company Sports Systems has appointed Karen Shimp as its first chief customer officer.
Shimp will report to chief executive Jim Daigle and will work from Charlotte, North Carolina in the US. Her responsibility will be to develop the company’s customer-first mentality across all its services and operations by drawing on her insights about the challenges and objectives faced by clients.
A founding member of Velocity Sports & Entertainment, Shimp brings 21 years of experience in the sports industry having overseen event activation for clients including IBM, Avis, FedEx and Charles Schwab.
“We have worked with Karen and her team for many years and are excited to be adding her experience to directly benefit our services and clients,” said Daigle.
Commenting on her appointment, Shimp added: “I’ve been impressed with Sports Systems’ technologies to simplify common challenges seen by sports marketing agencies and event managers, and it will be an exciting new opportunity to help focus and further grow the company.”