Jocelyn Moore named NFL head of PR

Jocelyn Moore named NFL head of PR

NFL

The National Football League (NFL) has appointed Jocelyn Moore as its new executive vice president of communications and public affairs.

The league has been looking to fill the vacancy since Joe Lockhart announced he was leaving in January.

Moore will be promoted to the position after serving as the NFL’s senior vice president of public policy and government affairs in Washington, DC, and will be based in the NFL’s headquarters in New York.

In her new role, Moore will report to Maryann Turcke, chief operating officer at the NFL, and oversee the communications, social responsibility and government affairs areas.

Moore joined the NFL in 2016 and led the league's public policy and legislative agenda and coordinated closely with NFL clubs on local legislative and regulatory issues.

Prior to joining the NFL, Moore was a managing director in the Glover Park Group's government affairs division. Before that, Moore had a 15-year career in the United States Senate, working as deputy staff director of the Senate finance committee, deputy chief of staff and policy director for Senator Ron Wyden and as legislative director for Senator John Rockefeller.

Moore joins in the wake of the controversy surrounding the NFL’s national anthem policy, which requires players to stand for the anthem if they are on the field during the performance, but gives them the option to remain in the locker room if they prefer.

The policy was introduced in May as a result of players around the league kneeling during the national anthem as a protest against racial inequality and police brutality, beginning with Colin Kaepernick in 2016. The protests were criticised by some NFL owners and US president Donald Trump, but also received support across the sports industry.

The NFL Players Association is reportedly preparing for a legal battle following the changes to the league's national anthem policy.

"Jocelyn has a proven track record of developing effective communication strategies in a variety of dynamic and challenging environments," said Turcke. "Jocelyn brings a perspective and passion for communicating to our fans and other stakeholders that will strengthen our voice and put the focus on our game."