Singapore-based mixed martial arts (MMA) promotion ONE Championship has appointed Jack Lim as its new chief commercial officer.
Lim will be responsible for uniting the series’ existing revenue streams, overseeing sponsorships, media rights, merchandising, ticketing, and brand licensing, while he will also explore new growth opportunities as the championship looks to secure more global partnerships. Lim will report to Chatri Sityodtong, the chairman and chief executive of ONE Championship.
Prior to his new role, Lim served as the chief operating officer of Singaporean broadcaster Mediacorp, which recently secured the rights in the country to ONE Championship, vice president of media sales for Sony Pictures Asia, and director of international sales for CNBC Asia Pacific.
Commenting on his appointment, Lim said: “I am honoured to join such a world-class senior leadership team at ONE Championship. The breadth and depth of insights and experiences I've gained from working in world class multinationals will go a long way in driving ONE Championship’s global growth in the years to come.
“The team at ONE is incredibly passionate, with the technical expertise necessary for aggressive execution, and the heart to overcome any obstacle. The opportunities are limitless for ONE Championship.”
Sityodtong added: “I am thrilled to announce the addition of Jack Lim to our executive leadership team. Jack is one of Asia’s most seasoned business leaders in the media industry. Without a doubt, our success is due to our amazing leaders and staff at ONE Championship.
“To unlock the full monetisation of our assets, ONE Championship needs a strong and seasoned leader to think through all of our assets and how best to optimise them across all revenue streams. With Jack joining our senior leadership team, I am excited at the possibilities for ONE Championship.”