Heath Harvey named chief executive of SweetSpot Group

Heath Harvey named chief executive of SweetSpot Group

Sports event management and marketing company SweetSpot Group has appointed Heath Harvey as its new chief executive.

Harvey most recently served in the same role at English rugby union side Saracens, who he joined in June 2015 following a role with Club Wembley, the hospitality arm of London’s Wembley Stadium.

SweetSpot Group is responsible for organising the OVO Energy Tour of Britain, the UK’s largest professional cycling race, and the OVO Energy Women’s Tour, which is an annual five-day international stage race on the UCI Women’s World Tour.

Commenting on his appointment, Harvey said: “Cycling is an exciting growth sport right now and SweetSpot Group is well positioned within it.  I relish the chance to put my experience into growing the business, developing unique cycling properties and events and realising new untapped opportunities for SweetSpot Group as the sport continues to grow.”

Hugh Roberts, executive chairman of SweetSpot Group, added: “Heath has a 22-year track record in the sports and leisure industry with a reputation for the effective operation and sales and marketing of events, sports destinations and leisure properties across golf, stadia and most recently in rugby, as chief executive of Saracens since 2015. 

“We are delighted to have Heath join our business to bring a new commercial edge to our operations that will increase the value of our events for our partners and stakeholders, while also improving the experience for our legion of fans and spectators across the UK and around the world.

“This appointment comes at a time when SweetSpot Group is working on a number of exciting new projects to sit alongside our current portfolio of major events to which Heath will bring a fresh approach and his wealth of experience.”