Global sports broadcaster Eleven Sports has named Giuliano Giorgetti as its new managing director for Italy.
Giorgetti, who begins his role immediately, will be responsible for further expanding the company’s growth in Italy, including increasing revenues, developing strategic partnerships, and overseeing the day to day operations.
Giuliano brings a wealth of experience after spending 17 years in the soccer industry working for Italian soccer rivals AC Milan and Inter Milan. Giuliano will also act as head of digital and commercial partnerships at global investment company and Eleven’s parent company, Aser.
Group managing director at Eleven, Danny Menken, said: “Since we entered the Italian market following our acquisition of Sportube last year, we have made great strides with our rights acquisitions, distribution and popularity amongst the fans. Giuliano’s knowledge and experience of the Italian sports media industry makes him the perfect person to lead our team in Italy as we look to continue our progression.”
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