Greg Peters named new NZRL chief executive

Greg Peters named new NZRL chief executive

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The New Zealand Rugby League (NZRL) has appointed Greg Peters as its new chief executive.

Peters brings 20 years of experience as a sports administrator to his new role with the country’s rugby league governing body.

He most recently served as a consultant for the Forefront Sports and Media company, and was a general manager of the Argentine Rugby Union from 2015 to 2016.

Prior to that, Peters served as the chief executive of Sanzaar, the umbrella body for the national rugby unions in Argentina, Australia, New Zealand and South Africa, from 2010 to 2015.

Peters returned to Wellington from Argentina in 2016, and will relocate to Auckland to take up his new position following the board’s 2018 annual meeting on 18th June.

The news comes after New Zealand suffered disappointment when hosting the 2017 World Cup, after crashing out in the quarter-finals. A review conducted at the conclusion of the campaign identified “a need for knowledge, expertise, understanding, leadership and capability at the high performance sport level and at the chief executive position.”

Peters said: “While my experience has predominantly been in rugby union, the fundamentals of leading a sports organisation to succeed are transferrable and my focus now is getting the NZRL to reach new heights.

“I know New Zealanders are passionate about their rugby league and if we re-establish trust in the NZRL brand, we can re-position rugby league in the hearts and minds of the wider community. Rugby league has the power to galvanise, unite and inspire communities in a way that few other sports can.”

Peters expanded on his vision, telling The Stuff.co.nz website: “At the moment I don't think we're at the top of our game in that space and we need to be looking for new revenue streams and providing new funding into the game.”