Formula One has appointed Frank Arthofer as its global head of digital and new business.
Arthofer will join on 12th June from his role as principal in the media and technology practice at Boston Consulting Group (BCG). Reporting to Formula One's managing director of commercial operations Sean Bratches, he will be tasked with growing fan engagement and revenues for the elite motorsport series through digital means.
“Frank’s appointment will significantly bolster our digital capability, something we immediately identified as a priority for Formula One," said Bratches.
“His experience at sporting and media brands during periods of transition will prove invaluable as we build out our digital presence. Investment in digital is essential as part of our strategy to engage with a broader range of fans worldwide.”
Arthofer added: "Marquee sport is one of the most valuable assets in today’s media and entertainment landscape, and Formula 1 is an incredible brand with a very rich history.
“Equally, we have a truly unique opportunity to build on more than 50 years of success by investing in our digital and licensing businesses. We have more than 500 million fans globally, and they want more from us.
“Our goal is simple: we will elevate the way we serve our fans, and we believe we can unlock tremendous growth and value for the sport, the teams and our partners in doing so.”
The 2017 Formula One world championship continues with the celebrated Monaco Grand Prix this weekend on the streets of Monte Carlo.