FIS appoints Juerg Capol as marketing director

The International Ski Federation (FIS) has promoted Juerg Capol to the position of marketing director.

A former Olympic cross-country skier for Switzerland, Capol has spent four years as Nordic director for FIS Marketing AG, and was previously FIS cross-country race director and marketing director of the 2003 FIS Alpine World Ski Championships in St Moritz. He will have overall responsibility for marketing at the global skiing body, working closely with FIS Marketing to build on existing partnerships and reach out to new sponsors.

Capol's appointment was confirmed at the FIS Congress in Mexico, where Marcel Looze was also named marketing manager for FIS freestyle skiing and snowboard.