Golf's European Tour has appointed David Pryles as its first commercial director for Australasia.
Pryles will lead on commercialising the European Tour within the region. He joins the European Tour's global sales team from his role as general manager of the PGA of Australia in a move which will help continue the development of a strategic alliance between the tour and the ISPS Handa PGA Tour of Australia. Pryles' responsibilities include building newly integrated events that have been co-sanctioned by the two organisations.
“I’m thrilled to be joining the European Tour at such an exciting time for golf,” said Pryles. “I am very much looking forward to the future and what we can achieve together in the region.”
European Tour chief executive Keith Pelley added: "I’m delighted to welcome David to the team, and have no doubt his expertise and experience will benefit our ambitious organisation and help drive our global expansion."