David Fowler has been appointed marketing director at Dutch soccer streaming platform Mycujoo.
Fowler joins from soccer’s global governing body Fifa, where he was head of strategy and intelligence.
Having joined Fifa in 2005, Fowler went on to become group leader of strategic marketing in 2012, before being named head of brand towards the end of 2014 and then head of strategy and intelligence two years later.
The Scotsman took up his new post at Mycujoo last week at the company’s Amsterdam offices.
The new appointment sees Fowler become the fifth senior arrival in the last six months at Mycujoo, which was founded in 2014 and allows stakeholders to create their own online streaming channels to produce, host and share live and on-demand content, improve their visibility and generate revenue.
He follows the addition of Patrick Plaatje as director of technology, Christian Michels as product owner, Victor Machado as regional director of South America, and Raphaël Morgulis as head of communications.
Mycujoo has worked with national soccer associations in Portugal, the Philippines and Tajikistan, as well as with the Asian Football Confederation, among others.
Fowler told sports news outlet Sportcal: “I’m joining at an exciting time in the history of Mycujoo. The company has big ambitions and needs to prove that our unique business model can work on a larger scale. My focus will be on helping the team to build awareness of the platform with football fans all over the world, and ensuring that we put their needs at the centre of our plans to develop it.”
Pedro Presa, co-founder and chief executive of Mycujoo, added: “David is joining us after 12 years at Fifa in various senior strategic marketing functions, including head of strategy and intelligence. He brings to us an immense knowledge of the global sports marketing landscape and will fulfil a key role in developing our business intelligence and improving our commercial strategy and performance.”