Daryl Wolfe has been named chief sales and partnership officer for both Nascar and the International Speedway Corporation (ISC).
The newly created unified role will see Wolfe report to the leadership duo of Steve Phelps, Nascar’s chief global sales and marketing officer, and ISC president John Saunders.
Wolfe formerly served as executive vice president and chief marketing officer at the ISC, which owns and manages several Nascar racetracks. He has been at the ISC since 1995.
In his new role, he will oversee the sales and partnership functions of Nascar and the ISC, as well as consumer marketing initiatives. He will also work to create additional integration opportunities with race teams, media partners and other tracks besides ISC properties.
Wolfe’s appointment comes after Nascar’s previous chief sales officer, Jim O’Connell, resigned at the end of 2016 having spent 11 years at the sanctioning body.
A Nascar statement said the body conducted ‘an exhaustive search’ for O’Connell’s replacement before deciding that a combined role ‘was the right strategic move’. It added that Wolfe was ‘perfectly situated to take on this important leadership role.’