International sports marketing agency MP & Silva has appointed experienced motorsports executive Chris Lencheski as its interim global commercial partnerships director.
Lencheski joins the agency from IRG Sports + Entertainment, a motorsports-focused marketing firm where he served as vice chairman and chief executive.
Based out of MP & Silva’s New York office, Lencheski will manage the company’s global sponsorship team across the Americas, Europe, Asia, and the Middle East.
“MP & Silva is rapidly expanding beyond its historic expertise in media rights into a full-service sports marketing agency,” said Jochen Lösch, the company’s chief executive. “Chris will drive growth in this strategically important area of the company.”
Lencheski, who has been a senior advisor to the management and board of MP & Silva since 2015, added: “I am pleased to join MP & Silva at this exciting time in the company’s growth and transformation.
“Having been involved with some of the company’s high-level deals as an advisor, I look forward to continuing my close relationship with the entire team, and the opportunity to help build upon and drive the future growth of MP & Silva’s commercial rights and sponsorship business silo in the US and globally.”
MP & Silva’s current sponsorship portfolio includes several US clients, including Monumental Sports and Entertainment, the New York Red Bulls Arena, and the Miami Heat basketball team.
Frank Uddo, MP & Silva’s president of North America, said in a statement that Lencheski’s hiring is part of the agency’s ongoing efforts to expand its presence in the US market.
“Chris is an extremely well respected professional and having him further demonstrates our commitment to this vital sports market,” said Uddo. “His experience will intensify our ability to support our partners’ strategic goals and build on the success we have already achieved.”