Major League Baseball’s (MLB) Miami Marlins have appointed Chip Bowers as their new president of business operations.
Bowers joins the Florida-based franchise from National Basketball Association (NBA) champions the Golden State Warriors, where he spent the last five seasons as chief marketing officer, overseeing all of the team’s marketing channels and brand development, corporate partnership sales and services efforts, and broadcasting.
In his new role, Bowers will report directly to chief executive Derek Jeter, the retired New York Yankees star who was part of the Bruce Sherman-led business group which acquired the Marlins in early October last year.
Bowers began his career in MLB with the San Diego Padres, and has also had stints with the NBA’s Orlando Magic and Seattle Supersonics, who became the Oklahoma City Thunder in 2008.
“Our goal is to operate a first-class organisation with first-class individuals,” said Jeter. “Chip brings an immense breadth of experience, working in outstanding organisations which have achieved success both on and off the field or court of play. He is a proven leader who truly understands community and corporate partnership and client service.”
“I am honoured and thrilled to be joining Bruce Sherman, Derek Jeter and the Miami Marlins organisation,” Bowers added. “This organisation's leadership and commitment to building sustainable success, with a focus on re-engaging their corporate and community partners, made this a very easy decision.
“I look forward to rolling up my sleeves and working diligently to deliver a championship-calibre experience of which South Florida can be proud.”
The Marlins, who have been last in MLB’s National League (NL) attendance records 12 times in the last 13 years, finished second in the NL East division last season, failing to progress to the post-season play-offs. They open their 2018 campaign at home to the Chicago Cubs on 29th March.