Ben Nichols has been appointed to the new role of director of communications and public affairs for the Commonwealth Games Federation (CGF).
The Briton will be based in the international organisation’s headquarters in London, UK and - reporting to chief executive David Grevemberg - will be the lead media contact for the CGF through the next edition of the Commonwealth Games on Queensland’s Gold Coast in Australia next year.
Nichols, who stepped down as a spokesman for the World Anti-Doping Agency (WADA) in May, will also lead the communications and public affairs strategy for CGF Partnerships, a new joint venture with sports and entertainment agency Lagardère Sports to support the development and delivery of the Games and its commercial programme. Additionally, Nichols will help to promote the work of UK-based charity the Commonwealth Sports Foundation.
Nichols was most recently leading communications for the IAAF’s Athletics Integrity Unit, which was set up by the sport’s global governing body to deal with disciplinary matters, including doping cases.
Commenting on his appointment, Nichols said: "I’m thrilled to be joining the Commonwealth Games Federation at what is a hugely significant time for the movement, with the forthcoming Gold Coast Games and the process of securing a host for 2022.
“I’ve long been a passionate advocate of the Commonwealth cause, and believe now is the ideal moment to help raise the profile of the CGF, and showcase sport as a force for good amongst the 2.4 billion citizens and athletes across the Commonwealth.”
“We’re delighted to welcome Ben to our team at such an important time for the Commonwealth sports movement,” Grevemberg added. “All our efforts are focused on bringing our vision to life and transforming the reach, impact and unique brand personality of our movement; through Commonwealth athlete, citizen and community engagement in everything we do. This exciting new role will take the stories of our movement to new audiences in new ways across and beyond the Commonwealth.”