Bundesliga International appoints Leible and Sim to new roles

Bundesliga International appoints Leible and Sim to new roles

German soccer's Bundesliga International has named Peter Leible as its new head of global audiovisual rights.

The body, which manages the overseas commercial interests of Germany's elite club soccer league, has also confirmed the appointment of Kevin Sim to replace Leible as head of Asia Pacific. Leible will begin on 1st August and will be based in Frankfurt, with Sim, previously the director of global media rights at mixed martial arts promoter ONE Championship, setting up in the league's Singapore office on 15th April.

"We are very happy to have secured Peter Leible for this important role," said Bundesliga International chief executive Robert Klein. "He is a highly experienced industry expert who, with his international experience and connections, is perfect for this position."

Leible added: "I’m looking forward to this new challenge in Frankfurt, and I’m delighted that, with Kevin Sim, we have found the ideal candidate for the position in Singapore. He has a deep understanding of the Asia-Pacific region, across all media and in business development.

"This will be invaluable as we seek to maximise our presence in the region and opportunities to grow the Bundesliga brand by connecting with our fans on a higher and more meaningful level."