British boxing appoints first commercial chief

British boxing appoints first commercial chief

The British Amateur Boxing Association (BABA) has appointed Andy Dawson as its first commercial director. The organisation, which is based in Sheffield, responsible for the development  of the sport in the country, has hired Dawson to oversee its relationships with existing sponsors and to secure new commercial partners.

A former commercial director of English soccer club Hull City, Dawson has more than 12 years of experience in the sports industry including a nine year stint working for Derby County. He said: “I joined BABA because I believe that amateur boxing possesses a unique combination of assets covering medal potential, guaranteed TV exposure (through our Championships) and grassroots links that deliver enormous social benefits.  I am looking forward to working with our existing partners and forming new relationships with companies that want to align themselves with these issues and help us to build a sustainable long term future for GB Boxing.”

Derek Mapp, executive chairman of BABA, added: “Our of key aims as an organisation is to secure the long term sustainability and grassroots participation and, through Andy’s work, we want to create opportunities for companies and brands to be part of that success and continue to build on it.” BABA’s existing sponsor roster includes Adidas and Lucozade Sport.