AFL’s Hawthorn appoint Justin Reeves as new chief executive

AFL’s Hawthorn appoint Justin Reeves as new chief executive

Australian Football League (AFL) side Hawthorn Football Club have named Justin Reeves as their new chief executive.

The 47-year-old will assume his new position with Hawthorn on 30th October. He replaces Tracey Gaudry, a 48-year-old former Olympic cyclist and Athletics Australia marketing executive, who parted company with the club just five months after becoming the first female chief executive in Australian rules football.

Reeves joins Hawthorn after a two-year spell as the chief operating officer at the Geelong Cats. The Australian had previously spent seven years at the Collingwood Magpies between 2008 and 2015 and held roles at Australian pay-TV company Foxtel.

“Even though we’ve had trouble at the highest level, the senior execs have kept the place humming as professionally as you would expect,” said Jeff Kennett, president of Hawthorn Football Club. “His first priority is to get to know the staff, to get the feel.

“His second priority is to bring himself up to speed on Dingley [the club’s long-term relocation plan]. He’s a man of very good qualities.”