Activision Blizzard adds NBA executive to esports sales team

Activision Blizzard adds NBA executive to esports sales team

Overwatch publisher Activision Blizzard has appointed Jack Harari as its new vice president of international partnerships.

Harari joins the company, whose titles include the bestselling Call of Duty series, from the National Basketball League (NBA), where he spent five years, most recently serving as associate vice president of international business development and global partnerships.

Hariri spent three years working with the NBA in China, where Activision Blizzard’s Overwatch League is currently in market for media rights deals and hopes to add expansion teams.

The Activision Blizzard esports division also includes former sports executives Daniel Cherry, who worked with the National Hockey League’s (NHL) New Jersey Devils and Marc Kolin, who served as vice president of club business development at the National Football League (NFL), as well as working for five years with media giant NBCUniversal.

Harari will report to chief risk officer Brandon Snow, another NBA China executive who was hired by the video game maker’s esports division earlier this spring.