Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
American, 20, Skateboarding
The face of skateboarding set to change the course of the sport
Key partners: Monster Energy, Nike SB, Element, Ricta Wheels, Adapt Technology, Asphalt Yacht Club
2015 ranking: 38
21 years old, six feet tall, a multiple X-Games gold medallist, and the face of an entire sport: Nyjah Huston has a lot going for him. The California native is the biggest name in skateboarding, and is aiming to spread his fame outside of the often closed world of action sports.
When Huston talks, the skateboarding community listens, and he looks set to act as the voice for the sport’s Olympic push in the coming months and years. After the Olympic Agenda 2020 strategic plan, skateboarding has been proposed for the Tokyo 2020 Games, on a shortlist that also features baseball, karate, climbing and surfing. Huston has already been vocal in his support for the idea, and those working on the pitch will be sure to use his influence for campaigning purposes.
Huston’s personal wealth and list of sponsors are substantial, and he has a devout social media following. Business-savvy and always well presented, he is unrivalled in his ability to fill arenas and sell products to skateboard fans. Add to this the ability to win almost all the time – with Street League Skateboarding championships in 2010, 2012, 2014, 2015 and 2016 and seven X-Games gold medals – and you have an impressive marketing proposition. Previously dubbed the ‘next Tony Hawk’, Huston could be on the cusp of pushing ‘brand Nyjah’ even further. TL
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