Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
Australian, 28, Golf
Lovably determined Australian on a red-hot streak
Representatives: Wasserman Media Group
Key partners: My Golf, Concur, Adidas
2015 ranking: New entry
In February 2015, Jason Day was at an all-time high ranking of fourth in the world. While stood at the 18th hole at the 2015 US Open, he collapsed to the floor and, after struggling to return to his feet, was diagnosed with severe vertigo. He fought back, however, and finished the tournament tied for ninth.
Day followed that dramatic tumble with wins at the RBC Canadian Open, the PGA Championship, The Barclays and the BMW Championships. In doing so, he claimed the world number one spot for the first time ever, in a tenacious turnaround from his health issues just months before.
It shows the fight that has endeared Day to fans worldwide. He has continued to thrive in 2016 and shows few signs of stopping. Not one to shy away from marketing opportunities and a natural on TV, Day has a strong social media following and a personable connection to his fans. He even became a viral hit among basketball devotees when he and his wife, sitting courtside at a Cleveland Cavaliers game, collided with a stumbling LeBron James. TL
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