Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
American, 20, Motorsport
Nascar’s youngest champion maturing into a stock car superstar
Representatives: Fuel Sports Management
Key partners: Napa Auto Parts, 3M, Kelley Blue Book, Mountain Dew, Sun Energy 1, Valvoline, Chevrolet, Under Armour, Rocky Ridge, Malibu Boats
2015 ranking: 32
After a blistering start to his Nascar career, winning what was then the Nationwide Series in 2014 at the age of 19, Chase Elliott made the step up to the big time in 2015 with his debut in the elite Sprint Cup for Hendrick Motorsports. He also placed second in the second-tier 2015 Xfinity Series, driving the number nine Chevrolet SS for JR Motorsports, and claimed the Snowball Derby.
As of 2016, Elliott’s graduation is complete: he drives full-time in the Nascar Sprint Cup, driving the number 24 for Hendrick Motorsports, and part-time in the Xfinity Series. In February, he took pole at the Daytona 500.
On top of that, he remains as well liked as ever. In November 2015, Elliott was voted the Xfinity Series’ most popular driver for the second year in a row, and with strong commercial assistance from Fuel Sports Management he looks set to continue to prosper.
Still only 20, he has healthy crossover appeal, appearing multiple times on the cover of a number of Nascar publications, and he looks set to be the poster boy of stock car racing for years to come. His father, Bill Elliott, is something of a Nascar legend, winning the major title once, the Daytona 500 twice, and the most popular driver award a record 16 times. If Chase continues on his upward trajectory, he might even eclipse his father’s achievements. TL
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