Alex Morgan

50 Most Marketable 2016 - Alex Morgan
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Alex Morgan

CRITERIA

Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.

  • Value for money
  • Age
  • Home market
  • Charisma
  • Willingness to be marketed
  • Crossover appeal

American, 26, Soccer

A household name leading the charge for women’s soccer

Representatives: Wasserman Media Group

Key partners: Nike, McDonald's, Coca-Cola, Panasonic

2015 ranking: 19

 

The standout star in a US national soccer team full of household names, Alex Morgan now has a Fifa Women's World Cup winner’s medal to go with her Olympic gold. In fact, there is little the 26-year-old forward hasn’t won.

A few eyebrows were raised when Morgan left the Portland Thorns, perhaps the best-run team in the National Women’s Soccer League (NWSL), to join its newest member, the Orlando Pride, last October. Yet the move made perfect sense: not only is she now plying her trade in the same market as her soccer-playing husband, Servando Carrasco, but Morgan is captaining a budding franchise that will do everything they can to capitalise on their new star signing.

Orlando’s home opener against the Houston Dash in April – a game which drew an NWSL record attendance of over 23,000 – was the first professional sports event to be streamed via Facebook Live. That the league chose to show the match on Morgan’s personal profile, with its 2.7 million likes, speaks volumes of the role she now plays in promoting women’s soccer across the US. ML


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