Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
Yani Tseng - Taiwanese, 24, Golf (10)
Her 109-week reign at the top of women’s golf may have come to an end during the early exchanges of 2013 but Yani Tseng remains a marketing force to be reckoned with. Having ruled her sport with Tiger Woods-like dominance over the past two years, Taiwanese sport’s best-known daughter maintains huge appeal in Asia, where golf’s popularity has led to the emergence of a host of Asian players intent on superseding her.
As the women’s game continues to grow, that potential for future rivalries will surely only add to the interest that surrounds Tseng, who at 24 has plenty of time to add to her five Major victories and has a long Olympic career ahead of her. Globally, Tseng currently represents Adams Golf, Oakley, Lacoste and Titleist, a portfolio to which her commercial team are no doubt keen to add. ML