Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
American, 29, MMA
The deposed champion with unfinished business
Key partners: Reebok, Monster Energy, MetroPCS
2015 ranking: 34
She was everywhere: award galas, television commercials, magazine covers, film premieres. Media and fans alike couldn’t get enough of her. And then, in Australia last November, the unthinkable happened: Ronda Rousey lost.
Defeat at the hands of Holly Holm stopped the seemingly unstoppable rise of Ronda dead in its tracks, leaving some to question whether the once undisputed queen of MMA could ever reclaim her Ultimate Fighting Championship (UFC) throne. Yet the American’s remarkable story is by no means written. Rousey's acting career, propped up by a new three-movie deal with Lifetime Network, continues apace, while a spot among this year’s Time 100 speaks to her profound, empowering influence as both sporting and cultural icon.
Down but far from out, the 29-year-old is expected to return to the octagon later this year, possibly in November when the UFC lays on its biggest show yet at New York’s Madison Square Garden – a promotion Rousey herself helped make a reality through her entreaties to state lawmakers, who lifted a ban on MMA in March. Her presence on the mat there is a tantalising prospect that would ensure the event is the hottest ticket around. Rousey may not be invincible after all but when it comes to the fight game, the second coming of a toppled champion carries timeless allure. ML
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