Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
Gabonese, 26, Soccer
Flamboyant, explosive striker and Africa’s leading soccer player
Key partners: Nike
2015 ranking: New entry
Much to the chagrin of Yaya Toure, the flamboyant and ever-smiling Pierre-Emerick Aubemayang is the current African Player of the Year and the first Gabonese soccer player to ever win the award.
With a bold Mohican haircut to rival a 1970s punk-rocker, Aubemayang is one of the most recognisable characters in the soccer sphere. The striker is as famous for his wacky post-goal celebrations, which have included acrobatics and wearing super-hero masks, as he is for finding the back of the net – which he has done with great regularity over the past two seasons with Borussia Dortmund, one of Europe’s most exciting club sides.
At 26, Aubemayang is reaching the prime of his career and a big-money move to one of the continent’s super-clubs is surely next for the son of former Gabonese international Pierre Aubameyang. His popularity in both the European and African markets will open up many commercial deals for a man who once wore a pair of Swarovski crystal-encrusted boots valued at US$3,918. GD
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