Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
American, 24, Baseball
Major League Baseball’s steady superstar
Representatives: California Sports Management
Key partners: Nike, BodyArmor, Subway
2015 ranking: 20
It has been a case of no news being good news for the Los Angeles Angels of Anaheim centre-fielder Mike Trout over the past 12 months, as his remarkably consistent career continues to go from strength to strength. In 2015 he once again finished second in his league’s MVP voting, the third time he has done so in four seasons as a professional. On the other occasion, he came out on top.
His relatively static position in this list – coming in at 20th in 2015, 17th the year before – is testament to the fact that, four years into an already stellar career, Trout remains among Major League Baseball’s (MLB) haloed elite. He is one of its key breakout stars and, still only 24, young enough to build significant relationships with fans and brands alike for several years to come.
Alongside the developing talent of Bryce Harper, Trout remains at the forefront of an emerging generation of baseball stars looking define the sport’s brave new era outlined by commissioner Rob Manfred. If not quite ready to scale the commercial heights of their football and basketball counterparts, they are at least carving out a niche of their own in the American sports marketplace based on sheer sporting excellence. AN
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