Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
Spanish, 23, Motorcycling
MotoGP’s poster boy on a quest for revenge and domination
Representatives: Emilio Alzamora
Key partners: Repsol Honda, Red Bull, Estrella, Oakley, Nilox
2015 ranking: 11
In 2013, Marc Marquez became the youngest MotoGP champion in history. In 2014 he won again and firmly established himself as not only motorcycling’s future, but its present. In 2015, however, the young Spanish king was dethroned, forced back to a third-placed finish as Jorge Lorenzo claimed the title.
Now, Marquez not only has world domination in his sights, but revenge.
Lorenzo and Valentino Rossi have returned to refresh the sport that Marquez dominated for two years but, in doing so, have only served to boost their rival’s profile. A character on the track, with raw talent and age on his side, Marquez has true competition now and looks set to continue to set the sport alight. A fan favourite, he also has a wealth of sponsors aside from those that he shares with his Repsol Honda teammates.
While 2015 may have seen a dip in form, Marquez looks set to come back bigger, better, and faster than ever. TL
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