Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
American, 19, MMA
The female face of Asian MMA
Key partners: Evolve MMA, United MMA, Asian Pacific Investments, Nutrition Depot, Venum Nutrition, Venum Apparel
2015 ranking: New entry
Born in Vancouver, Canada but raised in Hawaii, ‘Unstoppable’ Angela Lee only made her professional debut a year ago, yet she is already headlining fight cards and taking the macho world of mixed martial arts by storm, just as Ronda Rousey and company have in the Ultimate Fighting Championship (UFC).
Earlier this month the currently undefeated star, who is of Singaporean and Korean descent, made history when she claimed the One Championship’s inaugural women’s atomweight title to become the youngest belt holder in a major MMA promotion. Days later she was rewarded with a bumper new contract which is believed to be worth a six-figure sum and makes the 19-year-old, who has been approached by several rival promotions in the US, one of her burgeoning series’ top five earners, male or female.
The One Championship has grown in five years to become Asia’s number one sports media property, beamed to a potential one billion households across more than 70 countries worldwide. In Lee, the fast-developing series has a young female role model to front its events in some of Asia’s largest markets, and a friendly yet fearsome force for gender equality in an often male-dominated continent. ML
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