Saquon Barkley

50 Most Marketable 2018 - Saquon Barkley

American, 21, Football

A rookie running back in the NFL’s biggest market

Representatives: Kim Miale, Roc Nation and CAA

Key partners: Nike, Panini, Pepsi

There are few players who could join the same team as Odell Beckham Jr and instantly claim to be challenging the star wideout for face of the franchise. Saquon Barkley has not been so bold but he could.

In the annual guessing game of the National Football League (NFL) draft there are very few sure things but Barkley, the New York Giants’ number two pick and highest selected running back in 12 years, is one of them. On draft night Barkley shifted more jerseys than any other first rounder. The 21-year-old has a wholesome image; his first child was born two days before he was drafted, and in his home state of Pennsylvania the public voted to make 14th March ‘Saquon Barkley Day’.

Arriving in one of the biggest football markets off the back of a stellar college career, the Roc Nation Sports signee is expected to change the Giants’ fortunes and tipped to become one of the NFL’s biggest stars. TB

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