Philippe Coutinho

50 Most Marketable 2018 - Philippe Coutinho
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54.7

Brazilian, 26, Soccer

Brazil and Barcelona’s playmaker-in-chief

Representatives: Kia Joorabchian

Key Partners: Nike, Hugo Boss, Pro Evolution Soccer


In amongst what was ultimately a disappointing World Cup for Brazil, Coutinho was a shining light. Neymar was, by definition, the main event. However, the flitting figure of the former Liverpool playmaker was the catalyst for so much of Brazil’s best moments.

Far more than a sparkling summer in Russia, though, Coutinho’s star is now brighter than it ever has been, with an enormous UK£142 million price-tag attached to his every move, along with endorsement deals with Nike and Hugo Boss. Signed by Barcelona as the long-term heir to the twinkle-toed throne of Andres Iniesta, his time has come.

Iniesta has moved on, enjoying one final hurrah in Japanese soccer. With Neymar long-since departed and Luis Suarez unable to repeat the feats of his first three years at the Camp Nou, Coutinho – beyond Messi – is the main man. Only Cristiano Ronaldo, Messi, Isco, Mo Salah and Paulo Dybala drive more value per promoted post than the Brazilian, according to Hookit’s data. His stock now will only rise as he reaches his prime, with the opportunity to play a starring role at one of the world’s most storied clubs. NF


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