50 Most Marketable 2018 - Neymar

Brazilian, 26, Soccer

The conversation-driving soccer icon

Representatives: Wagner Ribeiro, Neymar da Silva

Key Partners: Nike, Claro, Replay, Gillette, Red Bull, Gaga Milano, McDonalds

From seven into the mid-teens in the space of a year for Brazil’s golden boy, who might look back on the summer’s World Cup as one endured rather than enjoyed. Dominant performances were matched by displays of juvenile petulance, with a Swiss TV channel calculating that the winger spent more than 14 minutes of World Cup action spread-eagled on the turf.

However, despite his recent travails, Neymar remains a bonafide soccer star, one whose appeal is heightened by the ever-growing speculation that his big-money move from Barcelona to Paris Saint-Germain might not be his biggest. Whispers of interest from Real Madrid will not go away and with Cristiano Ronaldo having vacated the role as the club’s Galactico-in-chief, one last major deal for the 26-year-old may well transpire.

In the meantime, Neymar stands as the heir to the throne occupied for so long by both Ronaldo and Lionel Messi. Both icons are into their thirties, with Neymar soon to enter his prime. As the face of both PSG and Brazil, he offers the chance to be associated with two global brands. Whatever happens next will only make the Brazilian even more sought-after. NF

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