Leticia Bufoni

50 Most Marketable 2018 - Leticia Bufoni

Brazilian, 25, Skateboarding

The social starlet and trail blazer for young women

Representatives: RND Management (Worldwide); Go4it (Brazil)

Key partners: Nike SB, RedBull, Plan B Skateboards, GoPro, Beats by Dre, Oi Brasil, Petrobras, Allroad Mobile, Venture Trucks, Bones Wheels, Boarders for Breast Cancer 

São Paulo-born Leticia Bufoni is blazing a trail for young women in a male-dominated world. She also just happens to be the world’s best female street skater.

A four-time X Games gold medallist, Bufoni is a marketer’s dream, an engaging pin-up and trailblazing influencer who ticks all the rights boxes for the likes of Nike SB, Red Bull, GoPro and Beats by Dre. Not only that, but she has her own show, ‘Leticia Let's Go’, on national television in her native Brazil, and her promoted posts on social media drive impressive engagement and media value, giving her the fourth-highest Hookit Marketability Score of any athlete on this list.

To her 1.8 million Instagram followers, not to mention the wider skateboarding community, the first-ever women’s Super Crown champion in Street League Skateboarding is undoubtedly a known quantity. Yet it is her potential to transcend her sport that put her in the frame for this ranking. With skateboarding set to make its Olympic debut at Tokyo 2020, there has perhaps never been a better time to be the world’s leading female proponent of a youthful lifestyle sport making steady inroads into the mainstream. ML

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