Giannis Antetokounmpo

50 Most Marketable 2018 - Giannis Antetokounmpo
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Greek, 23, Basketball

The Greek freaking his way to the top

Representatives: Octagon, Alex Saratsis

Key partners: Nike


Giannis Antetokounmpo is ‘The Greek Freak’ taking the National Basketball Association (NBA) by storm. Having just completed his fifth NBA season with the Milwaukee Bucks - at only 23 years of age - Antetokounmpo’s statistics are staggering and there is no telling how high he can climb in basketball’s stacked pecking order.

With Antetokounmpo’s only current notable deal being his Nike partnership, the endorsement outlook holds plenty of promise for a player who is already a two-time NBA All Star and one of the few foreign-born big names in the NBA. Antetokounmpo’s signature Nike shoe is expected to be released in the autumn of 2019, and it is anticipated that he could be in line for a significant windfall when his next contract comes up for renewal.

The Bucks’ young phenom has already reached beyond his small market franchise and fostered a massive following across the globe. A widely tipped MVP contender for next season, his team’s first in their newly inaugurated Fiserv Forum, he finds himself peaking at a time when the NBA brand of basketball has perhaps never been stronger. MA


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