Garbiñe Muguruza

50 Most Marketable 2018 - Garbiñe Muguruza

Spanish, 24, Tennis

A classy presence on and off the court

Representatives: WME I IMG

Key Partners: Adidas, Babolat, BBVA Bank, Maui Jim, Rolex, Evian, Beats by Dre

By the high standards of the Venezuela-born Garbiñe Muguruza, 2018 has been an average year on the court. A semi-final appearance at the French Open was sandwiched between disappointing second-round exits at both Wimbledon and the Australian Open. World number one in September 2017, she now sits seventh.

However, with Serena Williams now 36 and surely unable to continue her dominance forever, Muguruza continues to lie in wait as the would-be face of women’s tennis. Deals with Adidas, Babolat, Evian, Rolex, BBVA Bank and Maui Jim clearly demonstrate that she is among the most marketable personalities in her sport.

The added fillip of a pair of Grand Slam trophies – one in 2016 at Roland Garros, and another at Wimbledon a year later – make the likeable Spaniard all the more attractive as a commercial proposition. A fiery and fierce competitor with more than a touch of class, Muguruza is as good a bet as anyone to assume the mantle for women’s tennis, with Maria Sharapova’s star on the wane and the guard ever-changing at the WTA’s pinnacle. NF

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