Dominic Thiem

50 Most Marketable 2018 - Dominic Thiem
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Austrian, 24, Tennis

The quiet champion breaking through

Representatives: -

Key partners: Adidas, Babolat, Kia, Rolex, Bank Austria


A ten-time winner on the ATP World Tour, eight of those coming on clay, Dominic Thiem is fast becoming a formidable force in men’s tennis. Now established as a top eight player, the Austrian has begun to confirm why so many tipped him as one to watch when he made his professional debut back in 2011.

After reaching this year's French Open final, where he lost to Rafael Nadal having beaten the great Spaniard at a prior Masters 1000 tournament in Madrid, Thiem now knows what it takes to compete on the biggest stage. That experience in Paris will surely serve him well as he vies to crack the ATP’s notoriously dominant golden generation in future.

Off the court, Thiem has pocketed a handful of endorsements, penning deals with Adidas, Babolat, Kia, Rolex and Bank Austria. Those brands will be aware that their client regularly connects with a highly engaged audience on social media and while his follower numbers might not be the highest among tennis players, Hookit data indicates that Thiem’s promoted posts drive significantly more value for brands per follower that many of his rivals. ML


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