Dina Asher-Smith

50 Most Marketable 2018 - Dina Asher-Smith

British, 22, Athletics

The British sprint star poised to make history

Representatives: PACE Sports Management

Key Partners: Nike, Muller, Sixpad

There can be few elite athletes with a Commonwealth Games gold medal and a BA in history. Over the course of the last year, London-born Asher-Smith has forged herself a spot in that exclusive club. The gold, picked up as part of England’s 4x100m team on Australia’s Gold Coast, was her second victory at a major meet, following on from the 200m at the 2016 European Championships.

No other woman in British history has run the 100m in under 11 seconds, while no British woman has won any Olympic medal in either 100m or 200m since 1960. Asher-Smith possesses the potential to break a 60-year hoodoo, and with the retirement of Jessica Ennis-Hill and Mo Farah no longer competing on the track, the newly crowned European 100m champion is perfectly positioned to become one of the faces of Great Britain’s Olympic campaign as Tokyo 2020 creeps ever nearer.

A charismatic, bubbly, intelligent young woman, Asher-Smith is already sponsored by both Nike and Muller. At 22, there is surely more to come. NF

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