Dele Alli

50 Most Marketable 2018 - Dele Alli

British, 22, Soccer

Devilish Premier League talent with an angelic face

Representatives: Creative Artists Agency,  Matthew O’Donohoe, Harry Hickford (brother)

Key partners: Adidas, Boohoo, Lynx

Part of an English World Cup squad that made the country fall back in love with their soccer team again, Dele Alli has moved into the next phase of his career in the last year. On and off the pitch he is studied with greater scrutiny. More questions are being asked of him, but Alli continues to show why he is considered one of European soccer’s biggest talents with performances such as his two-goal destruction of Real Madrid in the Champions League last season raising his profile even higher.

Alli is able to tap into the youth market via his Twitch streaming sessions with Tyler ‘Ninja’ Blevins and on-field Fortnite celebrations but remains respected for his talents, fronting BT Sport’s UK marketing efforts. On a personal level, this year he has launched his own clothing line with Boohoo and remains a key part of Adidas’ soccer marketing in the UK, with the German brand recently producing a short documentary on Alli’s rise to the top. TB

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