Alexander Zverev

50 Most Marketable 2018 - Alexander Zverev

German, 21, Tennis

The ATP’s heir-apparent courting the limelight

Representatives: Patricio Apey, ACE Group

Key partners: Adidas, Head, Peugeot, Richard Mille, Z Zegna

Current trajectory is all-important when evaluating marketing potential and Alexander Zverev, a youngster who has grown up with tennis in his veins, is most definitely in the ascendancy. The second son of two former tennis professionals, the jocular German has proved he is comfortable competing against - and alongside - the world’s top five; at his swashbuckling, free-flowing best, few players in men’s tennis can match him.

Five ATP World Tour titles in 2017, including a pair of Masters 1000 crowns, have been burnished by two more this year and an impressive run to the French Open quarter-finals. It may be too soon to anoint him as the next big star of men’s tennis - many other inconsistent pretenders have come to the fore and fallen adrift, swept aside by their more illustrious rivals - but Zverev has firmly positioned himself as the ATP’s heir-apparent.

At 21, ’Sascha’ brings colour, charm and bags of potential to a sport making plans for life after the careers of its evergreen greats. In both physique and character, he stands tall and beams bright as a blonde beacon for the ATP’s Next Gen. Rafael Nadal is an admirer, Roger Federer is a mentor: the records of both are in this budding star’s crosshairs. ML

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