Aaron Judge

50 Most Marketable 2018 - Aaron Judge

American, 26, Baseball

Baseball’s home-run king bound for greatness

Representatives: PSI Sports Management

Key partners: JBL, Adidas, Pepsi, Fanatics

Towering in frame, larger-than-life in stature, Aaron Judge is the heavyweight slugger at the forefront of baseball’s most storied franchise. A stellar, home run-filled rookie season in 2017 saw the New York Yankees outfielder finish his first regular season with the best-selling jersey in baseball and the best-selling rookie jersey ever, while he was also named an All-Star before winning the Home Run Derby - another first for a major league newcomer.

Judge’s early exploits have seen his name mentioned in the same breath as such Yankees greats as Babe Ruth, Lou Gehrig and Joe DiMaggio. Such talk is testament to the 26-year-old’s impact since he made his major league debut in 2016, and another impressive season this year has only augmented his status as one of baseball’s standout talents.

Off the field, Judge is already cashing in on his newfound stardom having penned multi-year endorsement contracts with the likes of Adidas, Pepsi and audio brand JBL, and an exclusive autograph deal with Fanatics Authentic. Like one of his unstoppable long balls bound for the bleachers, Judge’s star is on the rise and may never come down. ML

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